Complete identity design for a new, leading cloud service provider
Offering the ultimate experience up in the cloud through fast, flexible and transparent cloud experience, Cloudracks platform makes it easier for development teams to configure and deploy the resources they need.
Cloudrack needed an identity that was approachable and bright, without falling into ‘tech’ cliché of identity design.
The logo mark was designed to resemble the cloud in a different light. As the logo wasn’t enough to carry the design through something else was needed.
A vast range of vibrant colours were chosen to represent the Cloudrack identity through print and digital media – creating an identity that seemed approachable.
Introduction to Cloudrack
"...falling into 'tech' cliché of identity design."