Brand Strategy is always a moving target and it doesn’t matter how many strategies you have in place,

We’re all familiar with what Apple’s logo looks like now, but it wasn’t always as simple as it

Theres a running joke about “what not to say to graphic designers” and I came to experience these first hand. Here are a few of my favourites/hates.

When I was freelancing full-time I heard this term get thrown about. A lot. A term that some

Is there a difference in value of a £50 logo and a £50,000 logo? Does it make sense?

When asked what is graphic design, many people say the same thing – graphic design makes things look

A brand identity is the visual identity of a brand as a whole – the colours, design, logo,

Most advertising rules are made to be broken, and foregoing are no exception. However, these guidelines are a foundation for attractive, clear consumer…

Brands often have ways to tell you when it’s time for a rebrand. Sometimes it has grown too

A brand is more than just a cool logo or well-placed advertising. Your brand is defined by a

A logo is not your brand, nor does it act as your identity. Logo design, identity design and

Everyone is a graphic designer, or at least they think they are. “I’ve got Photoshop! I’m now a

A well-developed brand/style guide is essential for establishing your brand identity. A style guide acts as the key

Sketching is an excellent way for you to quickly design concepts. Working with tight deadlines, I often find