Brand Strategy is always a moving target and it doesn’t matter how many strategies you have in place, whether you’re big or small, new or
Branding has come a long way over the years and rebranding would simply mean having a new logo on the visual elements of your business.
We’re all familiar with what Apple’s logo looks like now, but it wasn’t always as simple as it looks today. It went from a complicated illustration
Theres a running joke about “what not to say to graphic designers” and I came to experience these first hand. Here are a few of my favourites/hates.
When I was freelancing full-time I heard this term get thrown about. A lot. A term that some believe they know all about. That term
Is there a difference in value of a £50 logo and a £50,000 logo? Does it make sense? These days you can get a custom-made
Both Branding and Marketing are key parts of any business that work together with the aim to drive an increase in revenue. Many people misunderstand
When asked what is graphic design, many people say the same thing – graphic design makes things look pretty. Well, there’s more to graphic design
A brand identity is the visual identity of a brand as a whole – the colours, design, logo, name, typography etc. How your audience associates
Most advertising rules are made to be broken, and foregoing are no exception. However, these guidelines are a foundation for attractive, clear consumer…