Graphic Design
The 6 Rules of Brand Strategy
Brand Strategy is always a moving target and it doesn’t matter how many strategies you have in place, whether you’re big or small, new or
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Graphic Design
Graphic Design
A new logo doesn’t mean you’ve rebranded
Branding has come a long way over the years and rebranding would simply mean having a new logo on the visual elements of your business.
Graphic Design
The history of Apple’s logo
We’re all familiar with what Apple’s logo looks like now, but it wasn’t always as simple as it looks today. It went from a complicated illustration
Graphic Design
What not to say to your graphic designer
Theres a running joke about “what not to say to graphic designers” and I came to experience these first hand. Here are a few of my favourites/hates.
Graphic Design
3 Myths About Branding
When I was freelancing full-time I heard this term get thrown about. A lot. A term that some believe they know all about. That term
Graphic Design
Is my logo good enough?
Is there a difference in value of a £50 logo and a £50,000 logo? Does it make sense? These days you can get a custom-made
Graphic Design
Are you confusing branding with marketing?
Both Branding and Marketing are key parts of any business that work together with the aim to drive an increase in revenue. Many people misunderstand
Graphic Design
Value a professional graphic designer can bring
When asked what is graphic design, many people say the same thing – graphic design makes things look pretty. Well, there’s more to graphic design
Graphic Design
Creating a timeless brand
A brand identity is the visual identity of a brand as a whole – the colours, design, logo, name, typography etc. How your audience associates
Graphic Design
The Other 10 Commandments
Most advertising rules are made to be broken, and foregoing are no exception. However, these guidelines are a foundation for attractive, clear consumer…
